How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

But what does it mean to talk about a 'topical map' in Local SEO? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.

To put this into action, you first need to conduct keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures content in a way that's easily understood and here identified as relevant by search engine algorithms, increasing traffic volume.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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